Purpose #
Branding is one of the most important aspects of any business, large or small, retail or B2B.
The foundation of our brand is our logo. Our website, packaging and promotional materials – all of which should integrate the logo – communicate the brand ‘2Guys with Knives’.
Our logo represents our values and attributes in the market and public, making us memorable in the customer’s mind.
It’s very important that the 2 Guys with Knives’ logo and communication are always displayed correctly, with the exact colours, proportions, and fonts.
Be sure to always consult this Brand Guideline to check if you’re using the logo correctly.
Targets #
After completion of this topic, you will know:
- Which are the acceptable logo formats
- The primary and secondary colours for communications
- Approved fonts
- Business card guidelines and print specifications
- Informational postcard guidelines and print specifications
