Description #
Our ‘Menu Monday’ email marketing is a communication tool used to inform our clients of the current week’s menu. Special preference is given to highlighting any new menu items or collaboration / promotions running.
It is scheduled to be sent on Mondays, 10:30 am.
This email blast goes to all clients in our database.
**Scheduling the weekly Menu Monday email will be discussed….
Choosing the best meals and images #
The first step in creating a new ‘Menu Monday’ email blast is analyzing the week’s menu items. On the Product Performance Report you will be able to review each item in accordance to the menu week to see were the top performers last time that menu was online. Use this information when choosing the items to highlight so you compose the most effective email blast.
Give preference to meals that are new or are best sellers and ensure multiple categories are highlighted (breakfasts, wraps, entrees, snacks, etc) to provide a divers menu ‘sneak peek’. Choose images that compose well with each other to ensure an appealing and harmonized aesthetic for the Menu Monday.
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Feel free to add a theme to the email blast, as long the layout provides a clean appearance. For example:
- Spring / Summer / Autumn / Winter
- Sun / Rain / Snow
- Back to School
- Thanksgiven
- Halloween
- Fruits / Vegetables / Spices
Structure #
The size of the email blast is 800 px wide and the height is free.
- 1st big block:
Logo + Patrick & Sergio’s photo. If possible, the photo should be related to the theme or to the topic of the email blast.
- Topic: choose an informational topic to write an opening message of 1 or 2 paragraphs. The topic should be related to our business. Some examples: type of diets (keto, paleo, etc), hydration, fitness, highlighting food or ingredients (eggs, matcha, omega 3).
- Create a GIF from the main art, with Sergio’s and Patrick’s avatar moving.
- A footer featuring a promotion, a collab, highlighting a product category
- A big ‘Order Now’ button of Order Now.
- 1st small block to 8th small block.
- Suggestions to fill up the meal blocks >
1st block ( Breakfasts)/ 2nd block ( Snack Boxes or Wraps)
3rd block ( One of the Macro meals)/ 4th (One of the Macro meals)
5th block ( Salads or Entrees)/ 6th block ( Entrees)
7th block ( Desserts)/ 8th (Desserts or Protein Balls)]
To facilitate, you can pick any of the past ‘Menu Monday’ emails, save it as a new document and use the ready structure.
You can find the files on your Google Drive > Marketing > Email Blasts> New Email Blast
Don’t be afraid of being creative. This structure is a suggestion and can always be improved!
Footer and Email Blast links #
The last thing to create is our footer. It can be an image or a GIF with a message of an item, category or initiative that we want to highlight.
In the past we have featured kombuchas, wellness shots, donate a meal program, etc.
Don’t forget to add the specific link to each product 🙂
Before you send out the Monday Email Blast, add the link on each product block so the client is taken directly to the
website product page.
