Purpose #
Today, Social Media platforms are one of the best ways to connect with our audience. Through them, we can inform people about our products and services, provide education & entertain.
They’re 2-way communication tools, making it easy for people to interact with the company, ask questions, publish comments, share interesting content with others and more.
At 2 Guys with Knives, we have daily publications. Our tone is always informal and sometimes goofy. We want to promote wellness and a healthy life, in a fun and entertaining way. We want to engage our audience to encourage them to comment and converse with us.
To achieve this, a good plan is essential!
Currently, our main platforms are Instagram, Facebook and Twitter. To keep our posts more attractive we combine images, carousels of images and videos. Our verbiage is always informal and should incorporate local expressions & slangs, emojis and be cheerful. It’s also important that the combination of our posts always presents cohesiveness and consistency between them.
Let’s start working on this
Targets #
After completing this topic, you will be able to:
- Create a Strategy
- Create a Posting Outline
- Create a set of posts based on the Outline
- Use Skedsocial to schedule posts
- Post Stories on Instagram
- Use Ripl to create quick videos
- Promote posts on Instagram and Facebook
