Purpose #
One of your tasks is taking care of the marketing budget. I know, I know, the budget is never enough… That’s why careful management is needed, to maximize its efficacy & efficiency.
The marketing budget is currently set at $500/month, to be invested in digital ads on social media (Instagram and Facebook) and Google Ads.
At 2 Guys with Knives, the document to control the marketing budget can be found on Google Drive > Marketing > Marketing Budget. Or click here.
The document contains a spreadsheet to analyze Budget Vs Spent month-by-month, and one spreadsheet per month, detailing how the budget was invested.
Targets #
After completing this topic, you will be able to update the Marketing budget spreadsheet and analyze:
- Budget Vs. Spent
- Campaigns’ ROI (Return of Investment)
