Table of Contents
Basic Metrics #
The most common metrics used to analyze the efficacy of a campaign are:
- Impressions – the number of times an ad was exhibited
- Interactions – the number of times an ad was clicked
- Interaction Rate (CTR) – number of clicks/number of impressions. Ideally, more than 1%. The higher, the better
- Average Cost (CPC)– the average cost per click
- Cost – the total cost of one ad during the selected time
- Conversions – number of times a click was converted into a placed order
- Cost/Conversion – how much each conversion cost
- Conversion Volume – sales generated by clicked ads
To change the time range, go to the date located on the right top corner, select the starting and ending dates, and click on ‘Apply’.
