Purpose #
Google Ads is a powerful tool to promote 2 Guys with Knives’ products and services on the internet, especially on Google search. A well-curated set for ads and keywords will maximize our investments and bring conversions/sales to the business.
As Google Ads is continually being updated and receiving new features, this subject will only cover the basics of ads, keywords, locations and metrics.
For a better understanding of all Google Ads possibilities, it’s strongly recommended that you get a Google Ads Certification, through the Skillshop, Google’s online training program. It’s totally free!
Links:
Targets #
After completing this topic, you will be able to execute:
- Ads: creating & updating
- Keywords: search keywords, negative keywords & search terms
- Locations: adding & excluding
- Basic metrics: Impressions, Clicks, CTR, CPC, Conversions
