Purpose #
Although the 2 Guys with Knives team has a UX Designer and Web Developers, it’s the Marketing Team’s role to implement and maintain the SEO (Search Engine Optimization).
An accurate SEO will make it easier for Google robots to find our website, be aware of its relevance and give a better position in search results related to our business.
It’s also the Marketing Team’s role help the UX Designer in composing photos and collages for each website page’s banner.
The website is also an important source of information pertaining to sales, performance of promotions & building mailing lists.
Targets #
After completing this topic, you will be able to:
- Improve & Maintain the website’s SEO
- Export reports from the website
- Creating banners
